Kate Hudson is an international superstar with notable credits and success worldwide. Hudson, once a Hollywood star and Oscar nominee quickly grew to become an international star in the fashion industry. Based in Los Angeles, the author of bestselling pretty happy, modern mom and fashion icon recently added another incredible reputation to her career, a global fashion entrepreneur. Fabletics, which is her activewear brand, along with co-founders Adam Goldenberg and Don Ressler, has quickly grown to become an international operation with over 1 million VIP members and thousands of employees. These significant achievements have been achieved within a period of three years only.
In 2014, TechStyle, Fabletics’ parent company, gained a billion dollar valuation and a unicorn status. This came after Fabletics grew in a remarkable triple-digit just two years after its establishment. The company has opened over 18 stores and is planning to expand its market share by opening office branches in other locations. Outside the United States, the brand has experienced a remarkable international growth in Australia, Canada, Germany, Spain, UK, France, and Netherlands. Her approach to the health and fitness is unique, and it has primarily changed women thinking about active wear. Since teaming up with TechStyle three years ago, she has employed her fashion expertise into the industry enabling them to compete with other fashion companies such as Nike, Under Armour and Lululemon.
The partnership has succeeded because of three major factors. The first factor is vertical integration, which ensures that they develop a design and deliver in eight weeks time. Secondly, the partnership established a meaningful relationship with members and created an enduring relationship with its customers. Lastly, they ensure that the customers are served well giving them a reason to come back.
Adam Goldenberg began his career as an entrepreneur at the age of 15 when he founded his first company. He became the youngest chief operating officer of a publicly traded firm and grew to become the co-CEO and co-founder of JustFab Inc, which is the parent of brands such as Fabletics, JustFab, ShoeDazzle, FL2 and Fabkids. During his leadership, the organization has grown to have over 2,000 employees and an annual sale of $650 million.
Before co-founding JustFab Inc, he had worked for Intermix as the vice president of strategic planning and later he was promoted to become COO of the same company. Adam met Don at Intermix Media, and the duo worked together until they formed their first company. In 2006, they founded Intelligent Beauty, an e-commerce brand incubator platform. Under their leadership, the duo has worked together until they founded several companies.