The Timothy Projects

Trabuco’s Fruitful Career In Banco Bradesco

     Banco Bradesco SA has been ranked among the top banks in Brazil and one of the largest Global financial corporations. It boasts enormous banking and insurance assets. The bank was founded by Amador Aguiar in 1943. He was born in 1904 close to Sao Paulo which for many years has been the state’s financial base.

Trabuco first worked in the bank as an intern at the Marilia branch. His dedication to the bank’s success was quickly seen as he helped use more effective consumer-based approaches in marketing the bank’s services. In the past years, many institutions treated all customers the same way but he used segmenting and consumer targeting to meet every customer’s specific needs which saw Banco Bradesco reach a wider market. Later, he rose to the position of the marketing Director in 1984.

This new approach saw the bank’s sales and profits rise to 35%. Trabuco had also been the head of Bradesco Seguros, the bank’s insurance arm. As the segment head, Bradesco’s insurance market share grew to a quarter of Brazil’s insurance market. This may not seem much, but if you consider Brazils’ population which is among the highest in the world, it all comes to light. Due to his work, he was named the Insurance personality of the year award in 2006.

He got a bachelor’s degree in philosophy and a post-graduate degree in social psychology at the school of sociology and politics of Sao Paulo. The knowledge acquired and his exemplary work gradually brought him to the high-level executive team. In 2009, he succeeded Mr. Marcio Cyprian as the fourth CEO of Bradesco and served in that position for about a decade.

In 2015, Trabuco instituted the takeover of HSBC’s operations in South America which grew Bradesco’s banking and insurance assets. This acquisition had many positive implications as it would mean more account holders, a broader market reach and a significant blow to the competition. After Mr. Lazaro Brandao stepped down as president at the age of 91, Trabuco took over the top job at the Bank. Mr. Lazaro Brandao was the second President after succeeding the founder of Bank Bradesco Mr. Amador Aguiar.

Mr. Trabuco has had an illustrious career that saw him rise to the pinnacle of Banco Bradesco SA. He remains arguably the most well-known and esteemed personalities in the banking industry in South America.

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