The Timothy Projects

Academy of Art University: Home of Fashion and Communication

The Academy of Art University has once again demonstrated their dedication to promoting talent and creativity. During this year’s New York fashion week, participants from the institution staged a spectacular show with all manner of designs. The event which was held at Skylight Clarkson Square on 9th September 2017 hosted designers from different corners of the world. This season MFA and BFA graduates showcased two menswear collections, five womenswear, and two other combinations. It was a colorful event which was graced by a large audience as well as top personalities in the design industry.


It had taken a long wait both for the participants and the audience before the show kicked off with a lot of glamour. Notable personalities present at the occasion were Ms. Alexander of the America’s Next Top Model as well as the director of Education and Professional Development, Sara Kozlowski. There was constant applause from the audience, and the judges as each participant cat walked through the stage with different kinds of attires. There is no doubt that all the presentations were spectacular despite the fact that they had to pick only one winner.


Academy of Art University was founded back in the year 1929 for advertising Art. Its founder Richard S. Stephenson was a news editor and painter. He led the institution until 1951 and handed the leadership to his son Richard Stephenson. Academy of Art University was once known as Academy of Art College before it was renamed. The institution is based in San Francisco, California and is run by Stephenson’s family.


Its main campus is located on New Montgomery Street and has quite a large number of students enrolling every year. Academy of Art University has for many years promoted creativity and innovation, especially in the design industry. Several popular personalities have come to the limelight as a result of the institution.


The main objective of Academy of Art University is to promote both talent and innovation in the design industry. The institution offers both undergraduate and graduate courses in design and communication with the aim of offering learners hands-on skills that will prepare them for the outside world.


The Style Quiz Is An Important Part Of Fabletics

For people who use Fabletics, they know that the company has the style quiz for a reason. It is there to help the stylists find the outfits that are just perfect for what everyone needs to be able to get in their workout gear. It is also something that makes a difference in the way that things are done so that people will be able to get more out of the options that they have available to them. When someone decides to take the style quiz, they will be getting the best options for themselves. They will also be able to find the outfits that are going to work for them no matter what is available on the shop.

Once a stylist uses the style quiz to find the outfits that are going to work best for the customer, she will then offer them the few outfits that she has chosen. This will allow them to choose from just a few and not have too many decisions that they need to make which can hinder their ability to shop in the right way while they are looking for the best clothing choices possible for their own workout and their needs.

The problem that Fabletics is now running into is that they want to sell on Amazon. This wouldn’t be a problem if it weren’t for the style quiz but they want to make sure that people are still going to take it before they shop. Since it is such an important part of the process, it is not something that they should skip or try to do differently because of the options that are available to them. Thanks to everything that is offered on the Fabletics site, the style quiz is something that is going to make things better for everyone who does it.

If you are going to purchase Fabletics on Amazon, you need to make sure that you take the style quiz. You can learn more about your own needs when you use it and that will help you no matter what you are shopping for. Now that Fabletics is on Amazon, they will need to make sure that they are helping customers find exactly what they need to be successful with their workout. The style quiz is going to help them do that and will allow them to get the best of both worlds: a stylist and fast shipping!

How Fabletics stays winning in the fashion e-commerce market

The fashion industry has steadily been changing with time hence creating the need for stores to be dynamic so as to retain their market share. Kate Hudson is a Golden Globe-winning actress and entrepreneur who co-founded Fabletics together with Adam Goldenberg and Don Ressler. Kate has the vision to help women keep fit and achieve their passion but noticed that there was a shortage of affordable, high quality and stylish workout clothes for both males and females. Using their combined effort, they then came up with trendy athleisure to be worn for workout or casual wear. Over time Fabletics which started out as an online store has introduced new products such as socks, caps, gym bags, water bottles, gloves, and hair bands among others. Founded in 2013 Fabletics has grown to become an innovative and high-quality sports brand with a large digital audience.

A subsidiary of JustFab, Fabletics started as a subscription-based retailer but has since expanded into brick and mortar with more than 20 physical stores currently. The company has been around for three years has managed to increase its revenue by 35% each year amidst the prevailing market conditions where big names like Amazon control a significant chunk of the market share. It currently has a valuation of $250million and has reported shipments of more than one million. Part of the reason Fabletics have made inroads quickly is that of their efficient use of reverse showrooming. Owing to the unique way they started out they are affected positively by browsing because their relationship with customers registered as members. The result is that it then does not matter whether the customer buys online or at the store as it is just another element of service. This convenience and membership perks are some of the things that are making Fabletics to succeed albeit being a simple premise.


To compete effectively in the fashion industry is no longer based on a brand being quality, trendy and expensive as the current economics and peoples’ preferences have changed. Modern customers are now into quality service, customer experience, and exclusive design. To stay relevant one has to go the extra mile. To understand their customers better and know what they like Fabletics gives free membership to their clients. The subscription enables them to offer personalized services in regards to style and size of their customers. Once one is registered as a member, they undergo a survey to tell their lifestyle, fashion preferences and work out details. This information is used to understand the customers well and design personalized outfits for each member every month. For the first month, the two-piece outfit with a value of $49.95 but one is required to pay only $10. For the rest of the months, they have an obligation to pay $49.95 which is normally half the price of the outfit offered and if members skip they are charged the amount which turns into a store credit. VIP members get free shipping and free returns for commodities over $49.95.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on