Joel Friant is an entrepreneur and business consultant living and operating his business from Corpus Christi, Texas. He has created several popular products, and has also spent a lot of time teaching others how to be financially successful in their own lives.
After cutting his teeth in the real estate business, Joel Friant went into the restaurant business in 1995, creating the first fast-food Thai restaurant. He came to be known as “The Thai Guy”, and it was during this time that he first invented and marketed his signature product, the Habanero Shaker. The Habanero Shaker is simply a bottle of 100% Habanero pepper flakes in a spice shaker. The product proved to be quite popular, being sold in many grocery stores and selling relatively well.
After this, Joel began an independent business venture, doing what is sometimes called “house flipping”. This is a practice that involves buying a house, fixing it up, and then re-selling it at a profit. In 2003, he went into the mortgage lending business, using the skills he learned in his previous venture to become the top salesperson in his office. According to Mr. Friant, he was originally motivated by a desire to help some of his family and friends own their own homes. Before long, he opened up his own branch office and continued to prosper in this profession.
In 2008, America was hit by a dire financial crisis, and in the wake of this crisis, Joel Friant began to study why some people succeed in business (and in life), and why others fail. This intensive study led him to begin teaching his ideas to others. While he drew on the ideas of earlier researchers such as Maxwell Maltz and Wallace Wattles, he also invented his own concepts, which have been communicated to many thousands of people through online seminars and various publications.
His favorite project, however, remains his “Habanero Shaker”, which is meant to be more than just a spice. While it obviously adds a hot kick to any food it is added to, it also possesses some interesting health benefits. To put it simply, the Habanero pepper contains a substance called Capsaicin which, when ingested, triggers the human brain to produce a large amount of endorphins. These endorphins produce a sense of euphoria similar to what some people call a “runner’s high”. it is believed that this regular release of endorphins is conducive to a long and healthy life. Who would have thought that one of the hottest peppers on earth was actually that good for you?